Did you know that you can use Google Alerts to monitor key words on the Internet (e.g., blogs, news, new websites)?
Do your clients know that?
What could Google Alerts be used for?
- Vanity searches (who is talking about you or your business)
- Trademark monitoring (looking for misuse of your trademark)
- Damage control (to quickly react to bad news or disinformation)
- Praise (to quickly pat people on the back whom say nice things about you)
- Industrial intelligence (to track relevant keywords in your industry, to keep an eye on your competitors, etc.)
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