I had the pleasure of being introduced to Guy Kawasaki (blog) a few months ago, resulting in me reading his best selling book:  “Art of the Start.”  The book covers starting, positioning, pitching, writing business plans, bootstrapping, recruiting, raising capital, partnering, branding, rainmaking and (whew) “the art of being a mensch.”  Upon reading the book I was left with the realization that EVERY inventor/start-up/small business I meet with should read it.  Mandatory reading!

Earlier today, I noticed that Guy has put Chapter 1 (and the table of contents) of Art of the Start (pdf) on the Internet for people to read.  Of the chapters in the book (probably due to that start-up called Rethink(IP)), this chapter was the one that most spoke to me. 

If you haven’t read it…DO (and then go buy the book).  This should be on everyone in my audience’s to do list.

Related posts:

1. The Invent Blog Community on “Books Independent Inventors Should Read”
2. JPTOS now on-line