Dark Arts CLE
September 28, 2004 on 12:18 am | In The-Practice-of-Law |Since Skelly asked..the CLE (on the dark art of attorneys and online marketing) with Kevin O’Keefe was a hit. I suppose that to some, the topic is a “dark art,” the taboo topic that attorneys just don’t talk about. Oh well. If we were magicians, we would have been banned by our local prestidigitation guilds.
We had a great group of attendees that asked come really great questions. Kevin talked for most of the 3 hours (which was fine with me) and walked everyone through Having an Online Presence 101. He covered the history of the Internet (as it applies to lawyers), how Google and other search engines determine how web sites are ranked (and how to increase your web page or blog’s ranking), and why attorneys should blog. We had hoped to use a wireless connection to set up a blog (via TypePad) to show them that it isn’t rocket science…but alas we had technical difficulties (also known as everyone in the building decided to turn their unencrypted access points off (and my access point wouldn’t quite reach the room (downstairs in my building))).
I did offer to give all the attendees a personal blogging demostration…they just have to buy me a cup of joe.
All the comments that I saw were extremely positive. One person commented to me via email that it was perhaps the best CLE she had ever attended.
The night after the CLE, I spent about 2 hours (before my domain name fiasco) applying the knowledge Keving dished out to my blog.
Regarding the jackalope…we honestly ran out of time (plus we didn’t have a wireless connection to show them how quickly the world picked up the story and ran with it…unseating me from my rabid jackalope throne). I am sure that all of the attendees will probably read all about it on the blog…so the point will be made (even if we didn’t discuss it at the CLE).
Kevin has offered to put this same presentation (I guess he gave it in San Francisco in the spring) on for anyone else…you just have to spring for his airfare/hotel. Call your local bar CLE chair (or section chair) and tell them to fly Kevin out to your neck of the woods. It is worth it. His blog (and contact info): http://kevin.lexblog.com
It is late…I am ranting….off to bed…
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